GA Braun Wins Best Video and Advertising Effectiveness Awards at 2025 TRSA Industry Awards

WASHINGTON, D.C. – February 6, 2025 – GA Braun has earned national recognition at the 2025 TRSA Industry Awards Dinner, taking home two prestigious honors: Best Video Award and the Advertising Effectiveness Award. These awards highlight Braun’s leadership in strategic marketing and engaging storytelling within the linen, uniform, and facility services industry.

The awards were presented during TRSA’s 15th Annual Legislative Conference in Washington, D.C., where more than 125 industry executives gathered to celebrate excellence in commercial laundry and textile services. Braun’s achievements underscore its commitment to innovation not only in laundry equipment design, but also in how it communicates the value of its solutions to customers and industry stakeholders.

Award-Winning Marketing That Resonates with the Industry

The Advertising Effectiveness Award, based on results from Textile Services magazine’s independent reader studies, recognizes supplier partners whose ads address the industry’s most urgent needs. Braun’s targeted campaigns stood out for their clarity, relevance, and ability to connect with decision-makers in the commercial laundry space.

Recognized Among Industry Leaders

The TRSA Industry Awards recognized 58 honorees across 11 categories, celebrating forward-thinking approaches to business development, customer communication, and operational excellence. Braun’s dual win reinforces its position as a thought leader and trusted OEM partner in the evolving world of textile services.

As the industry continues to grow and adapt to new challenges, GA Braun remains focused on delivering high-performance equipment, supported by marketing that drives awareness, engagement, and results.

GA Braun is pleased to announce the promotion of Joseph Fiacchi to the position of Director of Aftermarket Operations, which became effective September 2024. In his new role, Fiacchi will oversee all aspects of the company’s aftermarket services, including customer support, maintenance, and service operations.

Joseph Fiacchi joined GA Braun in 2011 after earning a bachelor’s degree in mechanical engineering technology from Alfred State College. Since then, he has made significant contributions to the company’s product development and engineering efforts. Fiacchi began his career at GA Braun as a Product Design Engineer and steadily advanced within the organization, most recently serving as Mechanical Engineering Manager.

GA Braun is confident that Joseph Fiacchi’s extensive experience and deep understanding of the company’s products will drive continued success in his new role as Director of Aftermarket Operations.

For more information, please contact Director of Marketing, Traci Anelli, at tanelli@gabraun.com.

Safety is integrated into every aspect of a Braun project. It is a consideration at every stage of project development and execution. Braun is committed to ensuring that all personnel remain safe during all project phases in laundry operations. 

Crew installing a shuttle

The process starts with the initial review of the specific laundry operation during the promotion of a Braun equipment solution. Site assessment includes reviewing unusual hazards or areas of special consideration from a constructibility and risk potential perspective. Risks and hazards identified are researched for alternatives to mitigate exposure. When estimating resources, safety concerns are included. Work plans are reviewed by senior management, including safety personnel, with a goal of reducing employee exposure to hazards.

Project preplanning begins once a specific opportunity is committed to Braun, and resources are matched to project needs. Project Management personnel are selected who have experience and can lead in the field. Equipment is secured that fits best practice for site conditions. Subcontractors are selected who can implement a safe and compliant work plan.

A site-specific safety plan is then developed to match the project. Onsite Project Managers and Project Field Supervisors assume the role of onsite safety management and tailor the plan. Safety rules and regulations are included for anticipated activities. Specifics for personnel, contacts, and local emergency response are inserted.

Project Managers meet with Braun Field Service Technicians and selected subcontractors to discuss project needs. Training requirements are matched to the skill set required for a safe and productive project.

Employees onsite for the first time receive orientation and project-specific training before starting work on the project. Project Managers and Project Field Supervisors manage daily activities and ensure that subcontractors and Braun Field Service Technicians are adhering to the proper safety guidelines. On-site training and mentoring are provided as needed.

Personal protective equipment (PPE) is issued to all employees and subcontractors and is required to be worn by personnel while onsite.Field Service Technicians and Subcontractors meet daily with Project Management, before the workday begins, to review upcoming activities and safety concerns. Jobsite conditions and hazards previously identified are shared by crews working in an area previously.

Rigging a tunnel washer

Subcontractors gather each day to complete a Job Safety Analysis and toolbox talk. Conditions and hazards associated with the planned activities are discussed along with the necessary mitigation. A database of activities, hazards, and abatement techniques has been developed by Project Field Supervisors, Project Managers, and safety professionals. Additions are made to the supplied checklist as needed, and onsite personnel sign in to document attendance.

Equipment is inspected each day before use. Fueling and maintenance are performed with proper protective measures.

Daily and weekly project updates are communicated to the Director, Inside Sales & Project Management, as well as the Safety & Environmental Risk Manager. Project status and planned activities are reviewed. Incidents from the previous week are discussed, along with lessons learned, to avoid repeating incidents. The Site-Specific Safety Plan is updated with any changes in site conditions and tasks.

This is an example of a job safety analysis plan from Braun for a recent on-premise laundry project in the healthcare industry:

By Cliff Quick, Director of Inside Sales and Project Management at G.A. Braun Inc.

Learn more in our Project Management Guide: Click Here 

Portrait of Pamela Simonetti

Article By: The Laundry Ledger

Braun’s Director of Marketing, Pamela Simonetti will retire on July 19th and Braun is welcoming Traci Anelli to her new role as Simonetti’s replacement.

As Braun’s Director of Marketing for 26 years, Simonetti was responsible for the development of the strategic planning and full tactical implementation of a wide variety of Marketing programs. They range from the company’s worldwide Corporate Communications Brand Management to advertising, eMarketing and digital platform programs, video production, publicity and public relations programs, and exhibit and conference management.

She is highly respected in our industry by customers, industry associations and other laundry equipment manufacturing professionals.

“I have been successful in managing my extensive portfolio of marketing efforts because I’ve had exceptional support from our engineering team, project management and service organizations,” says Simonetti. “Additionally, I’ve been fortunate to align with an effective external network of marketing communications support teams. I will always be grateful to the many people in the industry who helped me along over the years.”

Prior to Braun Pam served in several marketing and corporate communications positions within Eastman Kodak Company in Rochester, NY, NYC, NY, and Charlotte, NC. Simonetti plans on spending time with family, golfing, boating and enjoying her many other hobbies.

Simonetti is leaving Braun’s marketing programs in very capable hands. Taking the reins is Traci Anelli who joined the company as Director of Marketing in April, 2024.

portrait of Traci Anelli

Anelli graduated from the State University of New York at Fredonia with a Bachelor of Science in Communications/Video Production.  She studied journalism abroad at Bond University in Australia, and earned a Product Marketing certificate from Cornell University.

Before joining Braun Anelli was the U.S. Marketing & Communications Manager at Marquardt, a global leader in developing and manufacturing electromechanical and electronic switches and systems for the automotive, power tool, and home industries.

“I am honored to join Braun and lead the marketing efforts of such a respected, industry-leading company,” said Anelli. “Pam has set a high standard with her remarkable contributions over the past 26 years. While these are indeed big shoes to fill, I am eager to bring my experience and fresh perspective to the talented team at Braun. I look forward to building upon the strong foundation she established, driving innovative marketing strategies, and achieving new milestones for the company.”

GA Braun recently completed a major renovation of an operational healthcare laundry facility in Upstate New York, upgrading key processing and finishing areas while maintaining full production throughout the project. This high-efficiency laundry upgrade demonstrates Braun’s proven ability to execute complex retrofits with precision, safety, and zero disruption to customer operations.

Scope of Work: End-to-End Equipment Replacement and System Modifications

The comprehensive renovation included:

On the wash deck, Braun installed:

Utility connections for all new wash deck equipment were replaced with updated services. The original masonry staph barrier wall was removed, modified, and rebuilt with glass panels, improving visibility and maintaining sanitary separation.

Finishing Area Enhancements for Healthcare Compliance and Throughput

On the clean side of the laundry, Braun installed a new high-capacity blanket system:

Additionally, two (2) Braun SPFRFM Precision Series Return-to-Feed Small Piece Folders were installed. To accommodate this finishing equipment, Braun rerouted and upgraded the clean rail system and provided all new utility connections.

Phased Execution with No Interruption to Production

Maintaining full operational capacity throughout the renovation was a critical requirement due to the healthcare laundry’s role in servicing regional healthcare facilities. Braun developed and executed a phased installation schedule, performing work during off-hours and weekends to avoid any service disruptions.

Strict clean/soil separation protocols were enforced throughout the renovation, including during the replacement of the staph barrier wall, to ensure full hygiene compliance at all times.

Project Delivered On-Time and On-Budget

Thanks to strategic planning, close coordination with the healthcare laundry staff, and diligent collaboration with third-party contractors, Braun delivered the renovation on-time and within budget—meeting every performance and compliance benchmark.

“When Braun commits to an installation timeline and scope of work, we take great pride in our diligence, our proven procedures, and the resources that we leverage to complete our projects,” said Adam Thomas, Braun’s Technical Sales Manager. “From single equipment replacements to full plant retrofits, Braun will support all aspects of a customer’s laundry project.”

Need to Upgrade Your Healthcare Laundry Facility?

From efficient layouts to high-performance equipment and zero-downtime execution, GA Braun delivers full-service laundry renovations tailored to the healthcare sector.

Contact GA Braun today to start planning your facility upgrade.

Maximizing Efficiency and Capacity in a Landlocked Facility: A Braun Success Story

Maximizing Efficiency and Capacity in a Landlocked Laundry Facility: A Braun Success Story

In commercial laundry operations, maximizing efficiency and increasing capacity are critical to staying competitive—especially in space-constrained environments. That’s the challenge Braun’s Project Management Team tackled in partnership with Service Uniform at their Englewood, Colorado facility, located in one of the fastest-growing markets in the U.S.

With aging equipment and a facility boxed in by limited square footage, the Service Uniform plant needed to significantly increase throughput—without adding labor or relocating. Through a multi-phase strategic approach, Braun helped transform the site into a modern, automated production facility capable of handling nearly double the volume.

The Initial Challenge: A Landlocked Facility with Aging Equipment

When Braun began working with Service Uniform in 2018, the goal was clear: increase processing capacity despite physical limitations. During the initial site visit, Braun’s team evaluated the equipment layout, infrastructure, and potential expansion opportunities. One of the most impactful suggestions involved relocating the boiler room to free up valuable interior space.

A Strategic Upgrade Plan for Long-Term Efficiency

Braun developed a comprehensive facility upgrade plan that included:

  • Up to five (5) Braun 450 lb. Open Pocket Washer/Extractors
  • Three (3) 500 lb. Pass-Thru Dryers
  • One (1) dryer bypass conveyor
  • Braun OPSH Automated Shuttle System
  • Clean goods takeaway conveyor

The layout allowed significant capacity growth within the existing footprint, reducing reliance on manual processes and maintaining current labor levels while preparing the plant for future expansion.

Automating the Wash Alley: Reducing Labor by 50%

Another major pain point was the original wash alley—a labor-intensive setup using six Braun washers and three non-Braun dryers. Braun proposed replacing five washers and integrating an automated shuttle system to optimize transfer times and labor usage.

Because the original dryers were not Braun models, the shuttle system required a custom design to ensure seamless integration. This upgrade, completed in Spring 2023, reduced labor in the wash alley by 50%, streamlining operations and increasing efficiency.

Project Management and Seamless Execution

Braun’s Senior Project Manager, Joshua Risewick, coordinated all aspects of the renovation—from equipment layouts and spec sheets to permit-ready architectural drawing packages. Working closely with contractors and Service Uniform’s internal team, Braun ensured:

  • Timely equipment delivery and installation
  • Minimal production disruptions
  • Smart scheduling around daily operations
  • Custom coordination with MEP contractors

“Through multiple phases and extremely detailed planning, we were able to integrate two Braun shuttle systems into a building where previously there had been none,” Risewick said.

Results: Increased Capacity, Reduced Labor, and Improved Workflow

Thanks to Braun’s phased approach and use of high-efficiency equipment, Service Uniform realized several key benefits:

  • Doubled wash capacity without expanding the building
  • Improved workflow and reduced manual labor
  • Faster transfer times and enhanced quality control

Dennis Tschida, Corporate General Manager at Service Uniform, shared this feedback:

“The new Braun open pocket washer/extractor system enhances labor efficiencies through its streamlined design and automation. Since the new equipment was installed, we’ve optimized our workflow and reduced manual tasks, improving overall productivity.”

“Braun’s commitment to excellence and collaboration has exceeded our expectations. We look forward to a continued partnership and future growth.”

Is Your Facility Landlocked But Ready to Grow?

Even in space-restricted environments, efficiency and capacity gains are possible with the right planning and equipment. GA Braun specializes in designing solutions for landlocked laundry operations—delivering custom layouts, automation, and project execution that maximize ROI.

Contact GA Braun today to explore how we can help reimagine your facility for greater throughput, efficiency, and success.

A fire destroyed a three-year-old Braun Triple Sort Small Piece Folder at Warrensburg Laundry (Warrensburg, NY).  In just 8 weeks Braun delivered a brand-new folder to Warrensburg.

The triple sort folder plays a crucial role in efficiently processing bath sheets, towels, and incontinent pads.  This small piece folder is designed to process and separate these items, ensuring that each customer receives the appropriate linens, optimizing workflow and enhancing overall quality and customer satisfaction.

In the past decade, the population of Denver grew more than twice as fast as that of the U.S.  While this meant expanded opportunities for area businesses, it also posed serious challenges for Service Uniform, which was maxing out its production capacity.  This issue, coupled with rising labor costs and staff shortages, forced the company to reevaluate its business approach.  Ultimately, Service Uniform decided to automate its wash alley with a new Braun Open Pocket Shuttle System.  The automation significantly improved transfer times, resulting in greater efficiency with less labor. That, in turn, enabled Service Uniform to boost production to meet current and future demands.

Published in the May 2023 issue of American Laundry News.

before and after rebuild views

There are three types of pre-owned equipment categories to consider when deciding on a piece of equipment not purchased new from the original manufacturer (OEM).

There is truly “used” equipment that is typically purchased “as is.” Second, there is the equipment purchased from a third party and then “rebuilt.”

Lastly, there is the equipment purchased from the OEM that is rebuilt to the OEM specifications and today’s standards of safety.

The key in each situation is to ask the right questions about the pre-owned equipment. Here are some important questions a buyer in this “as is” situation should try to answer:

How many hours of actual runtime does the machine have on it?
If more than 30,000-50,000 hours, it is likely approaching the end of its useful life without going through a complete rebuild. (Note: 30,000-50,000 hours = 14-24 years of runtime based on a 40-hour week.)

Was the machine purchased new, and why is it being sold?
A thorough inspection should be conducted. Look for any structural issues, evidence of poor maintenance or any functional issues. These are “buyer beware” signals.

Has the machine been maintained and are there records to support this?
No record of preventative maintenance presents a red flag.

Are replacement parts still available for the machine from the OEM or another source?
If not, this is another red flag … especially control parts for an upgrade or retrofit.

Certifications—does the machine have any certifications (i.e., UL, CSA, ETL) and will they remain valid if the machine is purchased and relocated?
Depending on the machine type, certifications could be mandatory by the local municipality in order to run the machine. Most certifications end when the machine is moved to a new location. Obtaining a new certification could be impossible.

Looking at a third-party rebuild? Here are some questions to ask:

Does the rebuilder have references on other like equipment that you can check on?
No references could mean poor workmanship, and the machine may have been repainted but not rebuilt.

Has the machine been completely torn down and inspected for structural issues and repaired as necessary?
If the answer is “no,” or “yes” with no proof, beware.

Are controls and components upgraded to the latest available or even able to be upgraded?
If not, are you able to get parts for what the rebuilder is selling on the machine? Are they obsolete?

Does the rebuilder provide a warranty on the rebuilt machine and components?
No warranty puts you back in the “as is” scenario. If a warranty is not offered, you need to know what is covered.

before and after rebuild views of the tunnel washer

What certifications are necessary for you to operate the machine in your municipality?
CSA and ETL certifying agencies state that no rebuilder other than the OEM can re-certify a machine to CSA, UL, ETL or similar standards.

Does the third party offer aftermarket support?
If the third party outfitted the machine(s) with custom controls and/or parts, the OEM cannot help support the product when the machine breaks down and requires service. Often the changes that were made are not reversible.

Finally, if you are considering purchasing a rebuilt machine from the OEM, here are some questions to ask:

Does the OEM have references for similar equipment?
If the OEM cannot provide you with references on similar types of rebuilt equipment, that presents a red flag.

Was the machine completely torn down and inspected for structural issues and repaired as necessary? Does the OEM provide a warranty on the rebuilt machine?
If it was not, there’s a good chance that the warranty, if any, will be limited.

Were all components and controls updated to the latest available platform and updated safety features?
If they were not, can you obtain replacement parts in the future through the OEM or another source? If the answer is no, you have cause for concern.

Does the OEM offer service and technical support?
This is an obvious benefit for the long-term health of your investment. Whichever scenario you chose, take the time to do your homework and make sure a bargain is really a bargain.

Portrait of Sandro Bortoloni

Sandro Bortoloni, is director of aftermarket operations for G. A. Braun Inc.

Whether your laundry project involves a new building design, renovation, expansion or simply purchasing a new piece of equipment, the plant layout will need to be reviewed to keep the facility working at its optimum speed for the foreseeable future.

The design activity is key to review the material/process workflow but also validates existing utility and site infrastructure concerns for the project. In a perfect world, the equipment layout would begin with a ‘blank canvas’ and the concepts created by an architectural/engineering firm to design a laundry that best suits the needs of the customer. The optimization of the building space and utilization of the ‘cube’ would be taken into consideration to support the initial production processing volume as well as the strategic vision for business growth. Unfortunately, this ideal situation seldom occurs with laundry projects.

Most projects fall into the categories of expansion or renovation/retooling. These types of projects are the most complex given the need to maintain levels of production during project implementation activity. In some cases, a compromise must be made between supporting existing processing requirements and the project implementation. At Braun, we understand these unique challenges and partner with our clients to execute equipment installation projects in the safest and most cost-efficient manner.

During site assessments of existing facilities (whether it be healthcare, linen, or industrial plants), many operations are in older buildings with limited space to expand. Future expansion and strategic growth were likely not taken into consideration when the initial facility layout was completed.
Floor space is a precious commodity in a laundry. Yet, we discover batch tunnel washer systems set into building corners with no room to expand production capacity or replace aging equipment. Also, we find building additions that have been incorporated over time to accommodate new equipment to process additional capacity without considering process flow. Plants that have been expanded in this manner tend to resemble complex jigsaw puzzles.

Often these expansion efforts were not well positioned to support the needs of the operation strategically. Sometimes in the haste to address immediate equipment liabilities and/or process shortcomings, decisions are made that negatively impact the operation over time. This is why Braun believes in a thorough analysis and a comprehensive design approach in concert with the customer’s immediate processing requirements and future strategic vision. In this manner, all future business objectives are taken into consideration before implementing a solution.

It is important to place significant emphasis on designing processing solutions that will afford the operator the ability to grow the business without extensive capital expenditures for the concrete and steel necessary to construct additional operating space. Therefore, it is important to take into consideration strategic growth by allocating operating “space” for future equipment. Typically, Braun will illustrate future machines in the layout design as this approach provides a clear understanding where additional equipment is to be installed and integrated.

The majority of the time expended during the laundry design process is determining the current and future production requirements, the most efficient manner in which to process the goods, and the optimal fit of the equipment.

When designing a new facility, a number of criteria should be taken into consideration for a successful outcome. It is vital to understand the process flow of a facility, so equipment is placed in a configuration that optimizes material handling while allowing ample space for projected future expansion. An institutional laundry facility is no place for experimentation or guesswork. Not only has the Braun team accumulated decades of proactive experience, they’ve also embraced and shared the most innovative design tools and techniques. The use and knowledge of AutoCAD drawings and Building Information Modeling (BIM), plus other revolutionary approaches, will bring to life accurate buildouts of the proposed facility, supporting informed decisions about materials, capital expenditures and infrastructure – before the first shovel hits the ground.

Ceiling heights will need to be designed and specified with adequate above finished floor (AFF) clearance to accommodate monorail systems. Utility systems (electrical & mechanical) need to be provided for all necessary equipment and incorporate future growth needs in the design process. Chemicals, linen storage, loading docks, office space, maintenance areas (for equipment as well as fleet), employee locker rooms and rest rooms should also be taken into consideration with ample space provided. Parking and exterior access to the building for deliveries and material off-loading are often overlooked. This includes the routing and staging of various route trucks and large bulk transport vehicles on the facility property.

Customers are often looking for a solution to address their inability to meet production goals. Often, they simply want to add equipment to address this need. This may not always be the appropriate approach. Workflow may not be the first thing on a launderer’s mind, but it may be the answer to address their inability to meet goals. Analyzing the flow of goods in and out of a laundry plant, reviewing the production metrics and determining the equipment needed, along with incorporating material handling systems may be the best solution operationally, and this will undoubtedly be the best solution financially.

Increasing the automation level of an existing laundry facility certainly improves plant throughput. There has been an increase in customer interest to include more material handling with conveyors and monorail systems to reduce the number of carts; FTEs and non-value-adding handling. Braun has been partnering with third-party rail providers for more than 25 years for automated loading of batch tunnel washers and conventional washers. It is important to consider and review the potential to incorporate material handling solutions for clean goods which includes rail routing and staging to finished goods areas for flatwork and small piece processing.

These types of project submittals are key given the analytical details incorporated with the presentation materials so that the business owner can make important strategic decisions. It is also important to note that in most cases, many improvements are not completely captured in the ROI calculations. These include increased wash and finishing goods quality; better employee ergonomics; reduction in chemistry and potential reductions in linen replacement costs.
When you are choosing an equipment provider, your project will move smoother if the provider has the contacts and working relationship with suppliers from all aspects of your project build. Braun has the ability to partner with multiple 3rd party contractors ranging from general contracting companies to rail providers and process pipers to provide complete turn-key laundry projects.

Consider also that laundry re-tools require minimal machine downtime and extremely tight schedules. Through the use of tracking tools and the selection of qualified 3rd party partners, Braun has a proven track record of successfully executing these types and other types of projects – from single-point solution installations to on-premise facility projects, new construction of complete laundry plants and multiple system (BTW and Open Pocket) automated plants. Braun completes more than 150 projects annually in high-profile facilities across each market segments in the laundry industry.

If you select Braun as your equipment provider, our Project Management Team would work very closely with the laundry team in determining and completing the final scope of work for the project. Once the scope of work has been finalized, the Project Manager is responsible for the equipment layout drawings, foundation/trench detail drawings, equipment utility schedules, rigging plans, equipment installation details for MEP and any further submittal documentation required. Additionally, our Project Manager would interface directly with the retained architects, electrical and mechanical contractors, installation/rigging contractors, and utility systems engineers throughout the lifecycle of the project.

Our goal is to complete value adding projects on-time and on budget, safely and in line with the goals and expectations of our client partners. A successful project – with positive impact on the bottom line – demands strong partnerships with leading brands who provide meaningful support. For example, Braun is a time-tested laundry equipment manufacturer known for both world-class systems and stellar working relationships.

by Cliff Quick, Director of Inside Sales and Project Management and G.A. Braun Inc.