Braun’s Simonetti to Retire, Anelli Named New Director of Marketing

Pam2Article By: The Laundry Ledger

Braun's Director of Marketing, Pamela Simonetti will retire on July 19th and Braun is welcoming Traci Anelli to her new role as Simonetti’s replacement.

As Braun’s Director of Marketing for 26 years, Simonetti was responsible for the development of the strategic planning and full tactical implementation of a wide variety of Marketing programs. They range from the company’s worldwide Corporate Communications Brand Management to advertising, eMarketing and digital platform programs, video production, publicity and public relations programs, and exhibit and conference management.

She is highly respected in our industry by customers, industry associations and other laundry equipment manufacturing professionals.

“I have been successful in managing my extensive portfolio of marketing efforts because I’ve had exceptional support from our engineering team, project management and service organizations,” says Simonetti. “Additionally, I’ve been fortunate to align with an effective external network of marketing communications support teams. I will always be grateful to the many people in the industry who helped me along over the years.”

Prior to Braun Pam served in several marketing and corporate communications positions within Eastman Kodak Company in Rochester, NY, NYC, NY, and Charlotte, NC. Simonetti plans on spending time with family, golfing, boating and enjoying her many other hobbies.

Simonetti is leaving Braun’s marketing programs in very capable hands. Taking the reins is Traci Anelli who joined the company as Director of Marketing in April, 2024.

IMG 7170Anelli graduated from the State University of New York at Fredonia with a Bachelor of Science in Communications/Video Production.  She studied journalism abroad at Bond University in Australia, and earned a Product Marketing certificate from Cornell University.

Before joining Braun Anelli was the U.S. Marketing & Communications Manager at Marquardt, a global leader in developing and manufacturing electromechanical and electronic switches and systems for the automotive, power tool, and home industries.

“I am honored to join Braun and lead the marketing efforts of such a respected, industry-leading company,” said Anelli. “Pam has set a high standard with her remarkable contributions over the past 26 years. While these are indeed big shoes to fill, I am eager to bring my experience and fresh perspective to the talented team at Braun. I look forward to building upon the strong foundation she established, driving innovative marketing strategies, and achieving new milestones for the company.”

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